Kimse Kırılmasın

walks®

01 · Problem

In Türkiye, kolonya is more than a personal care product; it is part of everyday rituals of hospitality, freshness, and sharing. However, especially in smaller formats, glass bottles could create practical barriers in terms of portability and daily use. While introducing Rebul’s new 125 ml unbreakable bottles, the challenge was to communicate this product innovation not only as a functional benefit, but through an idea that felt warm, sincere, and true to the brand’s cultural memory.

02 · Insight

In Türkiye, offering kolonya is a graceful gesture; it represents freshness, kindness, and sharing in everyday relationships. The word “kırılmak” carries a double meaning: to break physically and to feel hurt emotionally. Building on this dual meaning, we expressed the benefit of the new unbreakable bottles through a warm and memorable line that touches human relationships: Kimse Kırılmasın!

03 · Work

For Rebul’s new 125 ml unbreakable bottles, we created a campaign idea that owned the product benefit through a strong and memorable play on words: Kimse Kırılmasın! The campaign’s visual world brought together Rebul’s different fragrance options with messages of practicality, accessibility, and ease of everyday use. Across social media and digital communication channels, we connected the unbreakable structure of the new bottles with Rebul’s sincere brand voice. As a result, the product innovation became more than a packaging update; it turned into a memorable communication idea that reinforced the brand’s cultural relevance.

Scope