Respiro — VR.
For Deva İlaç’s Respiro product, we produced a 3D VR video that allowed doctors to experience the product’s mechanism of action through virtual reality headsets.
01 · Problem
One of the biggest challenges in medical product communication is turning scientific and technical information into an experience that is clear, memorable, and engaging. For Respiro, the need was to communicate the product’s mechanism of action not through a conventional presentation or static explanation, but through a three-dimensional visual narrative that doctors could directly experience.
02 · Insight
Scientific information becomes more impactful when it is not only explained, but visualized and made experiential. Allowing doctors to experience the product’s mechanism of action in virtual reality, rather than simply watch it, could make the medical message clearer, more engaging, and more memorable.
03 · Work
For Respiro, we developed a 3D virtual reality video based on the product’s mechanism of action. We simplified the medical content visually and transformed it into a fluid and engaging narrative that doctors could experience through VR headsets. Through 3D modeling, animation, scene design, and post-production, we produced an experiential film that simulated the product’s effect. As a result, Respiro’s medical communication moved beyond conventional formats and became a more innovative, interactive, and memorable experience.
04 · Impact
+29%
category preference
1.8M
organic views
2 awards
Effie, Crystal Apple
Scope
3D Virtual Reality Video
- Medical Animation
- 3D Modeling
- Mechanism of Action Visualization
- VR Experience Design
- Scene Design
- Animation Production
- Video Editing
- Post-production
- Medical Visual Storytelling
Credits
- DirectorOzan Karatay
- Creative directionSelin Yağmur
- Sound designLara Köprülü
Related work